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Track spend, leads, new clients, revenue, value per client, ROAS, ROI, and agency deliverables in one executive view.
Performance Overview
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Campaign Inputs
June channel tracker
| Channel | Spend | Leads | Qualified | Clients | Revenue | Value / Client | ROAS | ROI |
|---|---|---|---|---|---|---|---|---|
| Google Ads | $3,582 | 9.50x | 850.0% | |||||
| Meta Ads | $3,276 | 8.82x | 781.9% | |||||
| SEO | $3,670 | 15.98x | 1498.3% | |||||
| Referral | $3,825 | 28.09x | 2709.1% |
Agency Accountability
4/6 deliverables
Industry Benchmarks
CPL and CPA reference ranges
Paid cost per lead and cost per acquisition, 2025 to 2026. Compare monthly tracker numbers to the matching row.
| Industry | Avg cost per lead | Avg acquisition cost (CPA) | Key nuance |
|---|---|---|---|
| Legal services | $50 to $450+ | $300 to $7,000+ | Varies sharply by practice area. See the Legal CPA by Practice Area table for the real breakdown. Personal injury, employment, and mass tort run far above estate or family work. |
| Medical / healthcare | $50 to $300 | $150 to $800+ | Primary care acquisition runs lower ($150 to $400). Specialty and elective procedures cost more but carry large lifetime value. |
| Insurance | $25 to $150+ | $100 to $300+ | Exclusive leads cost 3 to 4 times more than shared leads but convert 5 to 10 times higher. 2025 FCC consent rules raised costs and improved quality. |
Legal CPA By Practice Area
Cost per signed case
Paid-channel benchmarks, United States, 2025 to 2026. Cost per signed case is the number that matters.
| Practice area | Cost per lead | Cost per signed case | Typical case value | Notes |
|---|---|---|---|---|
| Business / corporate | $200 to $500 | $5,000 to $15,000 | $10,000 to $100,000+ | Long sales cycle. High case value justifies the spend. |
| Mass tort | Varies | $1,000 to $10,000+ | Varies by MDL | Rises as the litigation matures and the eligible claimant pool narrows. |
| Criminal defense | $100 to $350 | $2,000 to $7,000 | $5,000 to $50,000 | DUI at the low end. Federal and serious felony cases at the high end. |
| Employment / labor | $100 to $400 | $2,000 to $5,000 | Varies widely | Competitive paid search. Complex and class matters push to the top of the range. |
| Personal injury | $150 to $600+ | $1,500 to $6,000+ | $30,000 to $100,000+ | Widest spread in legal. The highest cost per click, but high intent lifts conversion. Exclusive owned-campaign leads land low; shared aggregator leads run high. Med mal, truck, and mass tort reach five figures. |
| Workers' compensation | $125 to $550 | $1,500 to $3,000 (est.) | Varies | Typical 7% to 10% lead-to-case conversion. CPA estimated from CPL and conversion. |
| Family law | $75 to $200 | $500 to $2,000 | $3,000 to $20,000 | Lowest acquisition cost among major areas. Steady volume. |
| Estate planning | $50 to $150 | $300 to $1,500 | $2,000 to $10,000 | Low cost to acquire, lower case value. |
| Immigration | Data limited | Data limited | Varies | Published acquisition benchmarks are scarce. Track your own from the Monthly Tracker. |